Saturday, July 23, 2011

The Sacramento Art Academy

I am pleased to announce the creation of The Sacramento Art Academy.  The only Art School in the Greater Sacramento area offering strong representational training.  The Academy is set up in such a way that it can grow quickly, and change as it takes on bigger players.

The Sacramento Art Academy is appropriately housed a few blocks from the California State capital.  It is time for representational artists and those who seek to learn it, have a place to go, and a voice in the community.

It is important to understand that THE SACRAMENTO ART ACADEMY DOES NOT think modernism or abstraction is invalid.  Rather, we embrace the tenant of post-modernism which allows for all art types in seeking artistic expression.  Since the modernism and abstraction are already over-served aspects of the art education in this region, we seek to teach the tools of foundational studies to even things out.

As the director and founder of Sacramento Art Academy, I was born and raised in Los Angeles, and spent the last 6 years in the San Francisco Bay Area.  I know artistic diversity, and embrace it!!

Friday, July 22, 2011

Honored to have my skills along side some of the best living artists

The online art Academy Zarolla has included a sculptor! Me ; )
It one of a long list of recent validating incidents.  More to come on those ; )

Thursday, July 21, 2011

Folsom reminds me of Simi Valley

I have moved with my family to Folsom Ca.  It is a very good place.  We are astounded at how quickly things picked up and took off for us here.  I have about a million things happening, and I love it!

Saturday, May 28, 2011



For years friends have been asking me to offer art classes for kids.  I am leaving San Ramon, but before I do, I am finally teaching art classes here.

Although I have had a lot of interest in doing art workshops, it looks like the last 2 weeks of school are going to be tough, time-wise, for most people.

So, I am going to combine all of the classes to 6 - 7:30, June 6 - 10th.  This will not be the official workshop, it will be individual instruction based on the few students available to attend the last week of school.

Daily from June 13th - June 17th ,
1:00 to 4:00 pm
$175/ student  for the week or $35/day
Ages: 7 – 18

Location will be 89 Jamaica Drive, San Ramon.

Drawing and sculpting will be taught.

Thursday, January 20, 2011

My Beginning Figure Sculpting DVD is now available

My Beginning Figure Sculpting DVD is now available for sale at

Wednesday, January 19, 2011

New Bronzes Pan with his iPod & Atlas' iPod

New bronzes now available. Pan with his iPod, and Atlas' iPod are 7 inch bronzes. These are some of my most favorite pieces of art. I am proud of these little fellas!! Email me for details,

Monday, January 10, 2011

Facebook Is The God Of Social Media- But like Nietzsche said “God is dead”

By Adam Reeder 01/07/2011

San Francisco--“Facebook Is Dead” was an article posted Dec 15, 2008. That story was dead wrong. Yet, if you were to say that about marketing using Facebook today, you might be right.

Marketing budgets for social media in 2011 are set to see record levels. However, as those budgets rise, the level of effective marketing from Facebook drops. This is not news to anyone in the social media marketing industry. The question to SMO professionals is, what now?

On Sept 2, 2009 AFP news agency’s Ian Sherr posted a story about a sculptor who had used social media to market himself successfully. The editorial was interested in the change social media marketing was having on an age-old industry. The art world has deep rooted unwritten laws about younger artists speaking out of turn.

Ian Wrote, “Reeder maintains that Internet Age innovations not only infuse his art, they are underpinnings of his success, helping him craft a new business model for an industry as old as civilization itself.

Unlike more conservative colleagues, Reeder said he tenaciously uses online tools such as social networking services, blogs and YouTube videos to attract attention and, ultimately, buyers…”

“If you want to see who is going to buy your art in 20 years, look at who is 20 years old now—if you want to stay up to date, and continue to sell your work in the future, you better be on Facebook.”

I am the Sculptor Ian wrote about. From 2007-2009, I told anyone who would listen “Get on Facebook now!” I told artists, art dealers, collectors, Professors, EVERYONE. My assertion was that Facebook was a place people could go which was separate from their normal life. When you logged in, you were in a safe place, defenses down.

With people logged in and defenses down, unknown artists could infiltrate a previously unavailable “cast” of creative people. Normally, it is “verboten” for an artist to approach a critic, art writer, gallery, curator, or collector. You are expected to get in line and wait to be “discovered”.

In 2008, once logged into Facebook with defenses down, these art world “Untouchables” became accessible. I warned everyone that very soon, artists from all over the globe would discover this “glitch in the Matrix” … that Facebook would become saturated with artists.

Back then, I could find an art writer, or collector online, then I would look them up on Facebook. It was effective to send pictures to strangers on Facebook. I would get feedback, sales, press, and a BUNCH of good backlinks. I sent pictures to tech bloggers, and tech writers. Those folks would write about my work, so I would take what they wrote about it, and send that to other writers. Viral marketing ensued.

Getting talked about as an artist is hard. Think about the last time you heard about an artist in the news. Facebook was the key to bypassing all of that.

I warned EVERYONE that Facebook would become saturated. That time has arrived. Facebook isn’t a “safe place” anymore. Spam and unwanted messages have made people just as cautious looking at their inbox, as they are with junk mail in the mailbox.

Today I received ten Facebook messages inviting me to art shows. I received even more “Event invites”. I did not look at a single one of them. I get too many now for it to be practical to do so.

Facebook by itself is no longer an effective business tool for SMO professionals (Twitter and LinkedIn are in the same boat). However, consumers do not want that anymore. They want content. Real things they can use, or interesting things they can share. Regardless, companies will still duke it out with social media in an effort to out tweet, out backlink competitors.

Consumers have only one safe place now… smart phones (mark my words). While on my Android, my defenses are down. I am impressionable to the things my Android tells me I need… for now anyway.

I will give one great example of effective viral content in 2010. The content was the Toyota Sienna brand’s YouTube video “Swagger Wagon”. I personally sent this video to 15 people even though I knew it was a viral marketing tool. The video was brilliant, and people we all too glad to share it.

Companies can no longer impose their marking on social networks. The challenge for SMO professionals now is, to create content consumers willingly share with their own social networks. Tools, videos and information relevant to specific communities of consumers will be the SMO successes of 2011.

The Facebook I used to know may be dead. However, I am excited to see what my fellow SMO folk use to create viral marketing campaigns in 2011.

Adam Reeder,

FaceBook Changed My Life

Facebook Changed My Life- Social and viral marketing tips for creative professionals
By Adam Reeder (Alpine Works) -01/10/11

San Francisco-- I am a Sculptor who combines Greek Gods with tech objects: Zeus' iPhone, Pan's iPod, Atlas' giant iPod, Sleeping Gamer (with PS3 controller), Plus a few more. The thing is, Facebook did change my life.

I hope other creative professionals can be inspired by my tale. Social media marketing did change my life. It made me successful in the art world, which is known for being impossible to break into. Other creative professionals could as well if they knew how. Well, watch and learn.

In 2009, AFP news ran an editorial about my use of social media marketing. At the time, it was a big deal, because not very many artists were doing SMO.

Before I found Facebook, I had built up 2 online companies with my wife Carrie, an SEO guru (We have since sold both). So in 2007 it made sense to me, that social media could be an effective way to get traffic.

I am at it again adding to the Greek Gods combined with tech series. I have added these: Zeus' iPhone (Calling down the thunder), Plato's iPad, and Google's Earth (Android's open source power). (links below)

THIS TIME, the Artwork is part a deliberate viral marketing strategy. It consists of videos of the entire sculpture being made. Then they are sped up to 4 min!!

The videos are spreading around the net like hot cakes. It proves you don't have to have an MBA in marketing to be a viral marketing ninja!! (Though I do have an MFA).

These days, Facebook is saturated. Being an artist on Facebook is white noise. For me, social media and viral marketing are second nature. So this time I figured out how to stay ahead of my competition by using viral marketing tools.

Facebook did change my life, but it is no longer enough for marketing when used alone. The future of social media will include Facebook. However, it will involve more viral content, and the use of mobile devices (personal theory).

To me, the way people share viral content, and the paths it takes to get there is magic. It is creation pure and simple.

I hope this little blurb ignites some interest, and that my efforts can inspire other people to effectively leverage their social networks.

Adam Reeder



Google's Earth (Android's open source power)

Plato's iPad

Zeus' iPhone (calling down the thunder)

Monday, January 3, 2011

Sculpting videos, tutorials, and fun

This site contains videos which I made as part of a body of work.